Senior Director, Content Strategy

Job title: Senior Director, Content Strategy


Job description: We believe in the power of content to build trust, credibility,and high-value relationships with users. Whether emphasizing meaningful educational content within the site experience itself or building out a content marketing program that lives in the We believe in the power of content to build trust, credibility,and high-value relationships with users. Whether emphasizing meaningful educational content within the site experience itself or building out a content marketing program that lives in the broader ecosystem, Lippincott recognizes that in today’s landscape, rich content is more persuasive than experiences alone, and enables brands to provide ongoing-and better targeted-guidance to users over time. Lippincott is looking for aSenior Director,Content Strategyto join our NYC Office. In this role, you will make sure great content and amazing design co-exist.You will beready to shape editorial and system content planning from initial strategy and solutions to implementation and post-launch optimization.Internally, you willwork with Experience / Interaction Designers, Experience Strategists, Developers,and UX/UI Designers to create innovative content solutions. Lippincott is a highly collaborative environment,and we need someone comfortable workingbothas part of a teamandautonomously.Youarealsoexpected to grow relationshipsexternallywith clients, presenting their conclusions in a clear and concise manner.You will act as a subject matter expert for our internal team and a trusted advisor for day-to-day and senior clients. Our teamdoesn’t just explain the reasoning behind our work-wemake the client excitedaboutwhat we’ve produced. We wantyou tolove nothing more than unraveling tough problems and inspiring people to think about content in fresh new ways. Unique and varied backgrounds, perspectives, and experiences allow us to think bigger, deliver the most impactful results to our clients, and succeed together. Fostering a diverse and inclusive culture where we all feel represented, welcomed, able to contribute, and empowered to achieve our full potential is important to who we are today and who we strive to be tomorrow. Key Responsibilities: Lead content strategydevelopmentthroughoutthe entire web development processto definestrategicvisions for businesses and brands, including the role of content in that vision,and deliver on it Facilitateworkshops internally and externally with an infectious sense of enthusiasm Weigh in on design decisions with an understanding of strategic goals,ensuringthe work looks amazing and has content to match Understand digital cultureAs a key culture maven,you will bringa ‘fast-culture’ voice to our digital, experiential,and brand work Providestrategic direction, includingwriting content that will be used for the design experience we are proposing Advocatefor content strategy best practices, principles, and methodology, as well asguidecopywriters and content designers on content ideation and implementation Be aware ofemerging content strategy trends, tools, and technology, with a commitmentto look beyond the status quo and excitement to innovate Research and analyzecontent across multiple channels to identify patterns and issues,and elegantlyuseboth qualitative and quantitative data to inform content priorities Identify, prioritize, and sell large-scale content opportunities at the project and product levels Define a roadmap for how an organization can improve its content effectiveness and governance, including assessing organizational readiness Co-lead content efforts through information architecture design, content modeling, and taxonomy definition Collaborate with technologists, experience strategists,and project managers on Lippincott and client teams to recommend appropriate content systems for projectsMake technical content recommendations to enable personalization and optimize the experience Oversee and coordinate content activities within a project team, working across various Lippincott disciplines and the overall project lifecycle, including managing scope creep of content programs into future project scopes and opportunities Work with project and discipline leadership to plan, pitch, and manage multidisciplinary activities that advance Lippincott’s capabilities We lookfor youtohave: Minimum8 yearsofexperienceleadingcontent strategydevelopment, preferably in an agency or consulting environmentthroughout the entire web development process Experience and comfort infacilitating client workshops Excellentproblem-solvingskills and a love for content challenges Self-motivation and the abilityto managemultiple projects simultaneouslyand autonomously Expertise in SEO strategy and an understanding of the evolution of SEO, data and the role of both in modern content development Ability to work closely withcross-functional, multi-disciplinaryteams to identify new opportunities to grow clients’ businessand deliver on a vision Technical understanding from tagging structures to architecture and taxonomy Experience working on large-scale redesigns or e-commerce Expert understanding of content delivery and management systems #Lippincott

Expected salary:

Location: United Arab Emirates

Job date: Sun, 30 Jan 2022 23:49:51 GMT

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