Web Analytics (Online Manager) – Digital & Marketing – UAE

Job title: Web Analytics (Online Manager) – Digital & Marketing – UAE

Company: Alshaya

Job description: Role Profile

Web analytics subject matter expert for the Central eCommerce division. Responsible for our tracking and implementation of analytical tools across our web. Will deliver actionable insights and recommendations that supports continuous improvement to onsite merchandising, customer experience and journey as well as optimizing customer acquisition, conversion and retention. The successful candidate will build and execute a plan which will reflect the developing eco system with the Google tracking suite. This is an exciting opportunity to take ownership of eCommerce digital analytics at a rapidly growing digital eCommerce business.


This position is the subject matter expert for the Digital Analytics which includes – GA4, GTM, GA360 etc. You will be expected to implement configurations, perform audits, validations and provide working sessions and will use & educate on best practices.

Own the Web Analytics space. We are looking for Product analytics mindset who can proactively generate data driven insights for eCommerce using GA, Google Big query etc.

Develop a program of prioritised in-depth custom reports to communicate key metrics, insight, conclusions and recommendations to the business.

Brainstorm and collaborate with multiple teams to include more data points in GA360 such as New/Returning Customers, Online Refunds etc.

The candidate must be articulate, be able to communicate with management, raise issues and risks quickly, and help develop solutions effectively and openly.

Responsible for cascading knowledge of web analytic tool product development and web analytics trends / best practices to the business.


Bachelor’s degree in Information Systems, Math, Computer Science or related field.

4-6 years experience in Web Analytics in online-focused business – eCommerce

Experience in tagging and implementation including GA360, GA4, MarTech players.

Solid experience of working with Google Analytics expertise (Google Analytics 360/Premium, GA4, Data Studio & Big Query would be advantageous).

An understanding of HTML, CSS and Javascript is required.

You are comfortable in writing complex SQL queries including Joins, nested functions(have worked on GA360 dataset in Bigquery – we would love to hear this!)

Knowledge of Machine learning in Digital space will put you ahead in queue however this is not a must have.

Strong track record of managing large scale initiatives and delivering capabilities that drive business growth.

You have a strong eye for detail and able to collaborate with stakeholders at all levels – Must have managed multiple stakeholder relationship.

About Us:

Alshaya Group is a dynamic family-owned enterprise which was first established in Kuwait in 1890. With a consistent record of growth and innovation, Alshaya Group is one of the world’s leading brand franchise operators, offering customers an unparalleled choice of well-loved international brands, including: Starbucks, H&M, Mothercare, Debenhams, Cos, American Eagle Outfitters, P.F. Chang’s, The Cheesecake Factory, The Body Shop, M.A.C, Victoria’s Secret, Boots, Vavavoom, Pottery Barn and KidZania.

Alshaya Group’s portfolio extends across MENA, Russia, Turkey, and Europe, with thousands of stores, cafes, restaurants and leisure destinations, as well as a growing online and digital business.

Operating in multiple sectors including Fashion, Food, Health & Beauty, Pharmacy, Home Furnishings and Leisure & Entertainment, Alshaya Group colleagues are united by a commitment to delivering great customer service and brand experiences.

Fresh, modern, and relevant, Alshaya’s constantly evolving retail portfolio reflects the choices and lifestyle of its customers. From flagship stores and restaurants in prestige malls, to local coffee shops, drive-thrus and online, Alshaya Group brings customers the brands they love in the places they want to be.

Advertised: 03 Feb 2022 Arabian Standard Time
Application close: 02 Mar 2022 Arabian Standard Time

Expected salary:

Location: Dubai

Job date: Fri, 04 Feb 2022 23:52:29 GMT

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